Updated August 15th, 2020
- Who we are and the services we provide so that you can understand how our business may impact your privacy.
- What kind of information, including any personally-identifiable information, is collected from you.
- Who collects the information, how the information is used, with whom the information may be shared.
- What choices are available to you regarding collection, use, deletion, and distribution of the information.
- The security procedures that are in place to protect the information; and how you can correct any inaccuracies in the information.
For information specific to your access to and use of our website, please visit https://www.leanback.digital/privacy-policy/.
WHAT WE DO - Leanback Digital LLC is a technology platform.
We use our proprietary technology to offer solutions to our clients, which includes working with advertisers to deliver their advertising campaigns across a network of publishers.
We help deliver online advertising. When you see an advertisement, we may help deliver that ad from or for an advertiser to the publisher that has made the content available to you. We also provide a marketplace, where buyers and sellers of online advertising space can connect.
We are not in the business of collecting, using, or selling consumer data; however we do offer technologies to advertisers and publishers that allows them to sell and purchase space or digital advertisements to try and ensure that the audience they desire sees their ads and that the advertising itself is delivered and the performance of the advertising can be analyzed. Types of data that may be used for this purpose range from behavioral or interest-related information to geographical or demographic user data, with limits to EU Users please see GDPR section for details. We adhere to the NAI Code of Conduct.
INFORMATION COLLECTION AND HOW IT IS COLLECTED
We do not collect personally-identifiable information in order to help our clients buy, sell, and deliver online advertising. “Personally-Identifiable Information” means information that alone or when in combination with other information may be used to readily identify, contact, or locate you.
TECHNOLOGIES WE MAY USE FOR DATA COLLECTION
We use different types of technologies to collect non-personally-identifiable information, including cookies, action tags, Web beacons, and single pixel GIFs.
OPT-OUT PROCEDURE FOR MOBILE INTERNET-BASED OR MOBILE DEVICE ADVERTISING
Should you wish to opt-out of this type of targeting on both Android and/or IOS platforms please click on the below links:
USE OF INFORMATION WE COLLECT
The non-personally-identifiable data that we and/or our customers collect when using the Services are used for marketing and sales efforts and to better target advertisements to people. We may also use non-personally-identifiable data to better target content to individuals in an effort to create a personally relevant experience for each person. The non-personally identifiable data is also used to to help determine which ads perform best.
Data from Customers Many of our customers have collected or purchased data services and sets to deliver advertisements. We are not responsible for and do not control the collection of this data. If you wish to opt out of collection of your information by third parties, then you must do so directly with those third parties.
SHARING AND DISCLOSURE OF COLLECTED INFORMATION
We do not provide personally-identifiable information to our customers or other third parties for their marketing purposes except under the following conditions.
We may use information we receive for our business purposes and keep this information for as long as we have a legitimate business purpose as permitted by applicable law. We may also disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
We may employ third-party companies and individuals to facilitate the Services, to provide the Services on our behalf, to perform website-related services.
Compliance with Laws and Law Enforcement
We may disclose information, when necessary, in cooperation with government and law enforcement officials to enforce and comply with the law. We will disclose any information about you to government or to law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including, but not limited to subpoenas), or to protect our rights, property, or those of others.
The amount of time that we retain data we collect on our systems varies in length and is only retained by us so long as necessary to fulfill our legitimate business needs. Specifically, we retain data as follows:
Personal Information • We retain account information obtained from vendors and business partners we work with indefinitely, but reserve the right to delete such information at our convenience. • Any personal information voluntarily provided to us via email communication or through our corporate website is maintained indefinitely until deleted by the corporate email account owner.
Non-Personally Identifiable Information • We retain click-stream data (such as IP address, date/time of visit, browser type, web pages visited, etc.) for up to twelve (12) months. After twelve (12) months, information may be stored in aggregate for statistical and analysis purposes or is deleted. • We retain behavioral segment data, excluding EU users, for periods as short as thirty (30) days, but may retain some behavioral segment data for up to twelve (12) months. After twelve (12) months, information may be stored in aggregate for statistical analysis purposes or is deleted. • We retain demographic data for periods as short as thirty (30) days, but may retain some demographic data for periods of twelve (12) months. After twelve (12) months information may be stored in aggregate for statistical analysis purposes or is deleted.
This Site nor Service is directed to children under 13. We do not knowingly collect personally identifiable information from children under 13. No sensitive segments or segments are targeted at children.
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83 permits End Users who are California residents to request certain information regarding LEANBACK’s disclosure of personally identifiable information to third parties for their direct marketing purposes. To make such a request, please email [email protected]