Leanback Digital connects advertisers and engaged audiences.
The platform is technology agnostic and standards compliant, connecting publishers, advertisers and major marketplaces through proprietary technology.
Leanback Digital enables advertising market participants to:
- Identify, develop and optimize unique, data-driven and performant cookie-less user segments within their existing traffic
- Deliver highly efficient ad pods
- Bid rate normalization for linear digital content providing fill in environments with rapidly changing qps rates
- oRTB and tag-based environments
A leadership team with decades of experience